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stores must be considered. Take a sample copy, see the buyers; if possible play the composition over for them, offer the first order for copies at what is termed an "Introductory" rate, which is usually 10c. per copy, and request them to display and push the music to the best advantage. Future orders for your composition should be sold to the trade for from 121/2 to 15 cents a copy, presuming of course that the marked price on the cover of your composition is 50 cents (usually designated by a figure 5). This marked price is customary on all popular songs.
Secondly, there are the music teachers, who provide an excellent medium for disposing of your composition, assuming, of course, that it is of a character suitable for or adapted to the requirements of pupils or their public use of same.
Thirdly, advertise in the papers and trade magazines. This medium is generally a very useful one. A neat and happily worded article inserted in your daily paper or papers describing the composition, the author and composer, the artist or artists who are singing the song, or those who will use it at a coming public entertainment, will attract great attention; and if the composition is a song, a cut showing all or a portion of the chorus or refrain, both words and melody, will greatly increase the chances of creating a good local demand.
An attractive advertisement placed in one or more of the recognized musical trade papers, such as
The Music Trades
The Music Trade Review
Musical America
The Musical Age
all of which organs devote several pages of each issue to sheet music and music publishers, will gain the attention of |
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